Early on in his career, in the 1990s, Samba Bathily expressed an interest in new technologies – intuitively thinking this would not bridle economic development but would actually leverage growth. The use of mobile phones in Africa by individuals, especially those who are constantly mobile, nurtures major technological innovation – such as payment or money transfers via mobile phones using apps such as Ethicphone, specifically designed for use in remote areas as well as for online trade. African e-commerce leaders Jumia and Kaymu are considered as serious players, and their success after a few years of operations looks like that of pioneering American firm eBay when it started.
Samba Bathily is today one of the leading ICT experts in Africa. He is the original founder of the Internet Service Provider, Arc-Mali (1998), the winner of a CISCO award for upgrading the Malian internet network ahead of the CAN 2002 (Coupe d’Afrique des Nations – African Nations Football Cup) and co-founder of the Malian Observatory on Information Systems, Networks and Information Highways (OSIRIM – a similar organization to the OSIRIS in Senegal). His curiosity, taste for innovation and ability to identify new requirements mean that he can leverage the ADS Group to devise original innovations and ambitious policies in this field.