Many international brands are making huge efforts and investments to penetrate the African market, as it has increasingly evolved to be a promising market due to the emergence of a new middle class in some of Africa’s most affluent countries.

It is therefore important that African brands make a name for themselves – particularly given that their managers often have the strategic advantage of in-depth knowledge of local markets, consumer habits and preferences. Following this idea, ADS Group has launched Le Bon Pain and Proximart (food industry), Proxicom (phone sector), Distrimat (industrial equipment). Being well aware of local market requirements, ADS Group has a strategic position and is becoming a key player in the distribution sector, with brands and pan-African franchises.

PROXICOM

PROXICOM

Proxicom specializes in the distribution of digital terminals for domestic and business use. This Malian firm managed by Samba Bathily has developed a strategic partnership with HUAWEI, and the historic telecommunications operator in Mali, SOTELMA-MALITEL. Both partners are keen to supply quality smartphones in Mali and since both want to provide an affordable solution, they have aligned their prices with the local average income.
Key partners: HUAWEI (China)

DISTRIMAT

DISTRIMAT

Based in Bamako, Mali, Distrimat specializes in the distribution of construction materials - cement, bricks, and wood.

PROXIMART

PROXIMART

PROXIMART

Proximart is a company operating in the distribution of agrifood products, mainly in West Africa.

LEBONPAIN

LE BON PAIN

LE BON PAIN

Le Bon Pain specializes in the manufacture of bread and pastries. Samba Bathily set up this project to achieve three objectives: to provide good products at affordable prices, to support demand from Malian consumers for high quality products by selecting the best flour and ensuring bakers receive proper training and lastly, to set up a flexible distribution chain - selling products through stores, kiosks or delivery vans. Thanks to its integrated approach and standard production techniques, Le Bon Pain can meet the needs of its ever-growing customer base.
For further information, visit: http://lebonpain-groupe.com/

The ADS Group has paid particular attention to agro processing with the “Boulangerie industrielle du Mali”.

This is a first step. Given the huge untapped agricultural resources in Africa, there is significant room for development in this sector, especially once better irrigation systems are set up. The ADS Group also works on integrated projects – basic production, transformation and international distribution across the continent.

BIM

BOULANGERIE INDUSTRIELLE DU MALI

BOULANGERIE INDUSTRIELLE DU MALI

Boulangerie Industrielle du Mali (BIM) specializes in preparing and distributing cakes and pastries in Mali. These products are highly popular and represent a strategic investment.