Many international brands are making huge efforts and investments to penetrate the African market -which is increasingly due to the emergence of a new middle class in some of Africa’s most affluent countries.
It is therefore important that African brands start to emerge as such – and the Africans who create them can leverage their in-depth knowledge of local markets, consumer habits and preferences. Following this idea, ADS Group has launched Le Bon Pain and Proximart (food industry), Proxicom (phone sector), Distrimat (industrial equipment). Being well aware of local market requirements, ADS Group has a strategic position and is becoming a key player in the distribution sector, with Pan-African brands and franchises.
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